S1 - 28 | From Fragmented Data to a $1B Powerhouse: Insights from Pet Circle’s CDO

Today we explore the stories and strategies behind data-driven businesses that scale. Today, I’m talking with James Edwards about Pet Circle’s journey from startup to $1B—and how trusted data played a key role in that transformation. James shares the hurdles of dealing with fragmented data sources, the cultural shifts necessary to standardize definitions, and how the right data mindset can fuel exponential growth.

We also dive into the human side of data: engineering mindsets vs. data mindsets, fostering collaboration across the organization, and ensuring everyone speaks the same data language. Plus, James reveals the frameworks Pet Circle put in place that new CDOs in startups can copy and adapt for their own teams.

Key Takeaways

• The Cost of Fragmentation: How inconsistent data definitions can create confusion, damage trust, and impact regulatory compliance.
• People and Culture: Why success depends on aligning teams around shared data goals—and how to get them on board.
• Fit for Purpose: Understanding the difference between simply storing data and making it actionable for business decisions.
• Engineering vs. Data Mindset: Navigating the shift from purely technical thinking to a broader data-informed perspective.
• Building a Scalable Framework: Practical tips on structuring data models, defining ownership, and planning for growth.
• Top Advice for CDOs: What new data leaders need to know when working in fast-paced startup environments.

How to Sign Up for Irina’s Course

• Join us LIVE to learn from data lineage expert Irina Steenbeek.
• Use code “DD-IRINA-MAR-10” at checkout for a 10% discount (offer valid for one week).

If you’re passionate about scaling a business through data, don’t miss this conversation. Tune in, take notes, and start building the data framework your company needs to thrive.