S1 - 20 | Data as an Asset: Doug Laney on Infonomics, Data Monetization, and Strategic Growth

Today I sit down with Doug Laney, a leading authority on data strategy, to explore how businesses can treat data as a real asset. Doug shares practical strategies on data monetization, the importance of measuring and managing data, and how organizations can unlock new revenue streams through creative data practices.

We talk about why data doesn’t show up in your profit and loss statement and practical advice on how to make the most of this intangible asset. Doug also gives us a sneak peek into his upcoming book, which promises to showcase 100 inspiring data use cases analyzed by global data leaders.

What You’ll Learn

• The true definition of data as an asset and why accounting practices haven’t caught up
• How to monetize data—directly and indirectly—while staying compliant with regulations like GDPR
• Why measuring your data’s value is essential for better management and monetization
• The evolving role of Chief Data Officers in modern organizations
• Sneak preview of Doug Laney’s next book: 100 innovative data use cases