S1 - 16 | Closing the Data Literacy Gap with Ben Jones

In this episode ofThe Data Project, we dive into one of the most crucial challenges facing modern organizations—data literacy. I’m joined by Ben Jones, founder of DataLiteracy.com and author ofAvoiding Data Pitfalls, to explore how individuals and teams can overcome data fear and confidently engage with data in their daily decision-making.

Ben’s journey from mechanical engineering to data evangelism offers fascinating insights into the growing importance of data literacy. We discuss what it means to be data literate, why it’s critical in today’s data-driven world, and how the DIKW framework (Data, Information, Knowledge, Wisdom) helps us transform raw data into actionable insights.

We tackle real-world challenges, such as how organizations can avoid treating data as an afterthought, the perils of data-driven myths, and the importance of building data confidence across all levels. Ben shares practical advice for fostering a culture where data is a co-pilot, not the driver, and how businesses can support their teams through structured learning programs.

Join us as we unpack:

• What it means to be truly data literate.
• The human element in data storytelling and decision-making.
• How to move from “data-phobic” to “data-savvy.”
• The role of structured learning versus self-guided exploration in closing the data literacy gap.

This episode is packed with insights and actionable takeaways for leaders, data professionals, and anyone looking to build confidence and fluency in the language of data.

Resources Mentioned:

• Avoiding Data Pitfalls by Ben Jones
• DataLiteracy.com – Online courses and learning paths
• Data Literacy Fundamentals – Ben’s latest book
• Data Literacy Advocates (LinkedIn Group)