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Feb. 11, 2025

S1 - 05 | What it takes to deliver useful insights

S1 - 05 | What it takes to deliver useful insights

Today, I’m speaking with Luiza Menezes. Luiza is a seasoned data analyst with a passion for analytics. Her journey started back in 2014 when she flew to Sydney to study robotics at the University of Sydney. Later, she spent two years as a business analyst at Deloitte in Rio de Janeiro, followed by two years at Brazil’s top national energy company.

Now, she’s a product analyst at a large e-commerce company in Brazil and holds an MBA from one of Latin America’s top 25 universities.

Today, we dive into product analytics, the challenges she faced across different organizations, and what she wishes she had known at the start of her career.